Brief: Redesign brand and visual identity of Kaleyo (a restaurant spesialized in serving duck-based food).
Kaleyo Brand and Visual Identity
Brand and Visual Identity Design
Various design implementation.
Philosophy behind Kaleyo was “Sharing kindness to others”, they do this by having some of their profit to charity and inviting locals to operate the parking area in the restaurant. The way I explore the new identity for Kaleyo is to make it known as a “Sharing inspiration & creativity” that change its target market from adults to teenagers and young-adult.
Complete explanation on visual identity (in Indonesian).